The Tasting Room
A ten-day pop-up that turned a new coffee range into a place people queued to get into.
- Client
- Specialty coffee brand
- Year
- 2024
- Location
- Singapore
- Audience
- 6,800 visitors
A new coffee range needed to reach people who already think they know what good coffee tastes like. Advertising alone was not going to change their minds. A taste would.
The idea
The Tasting Room: a calm, bright pop-up where visitors tried the whole range in short guided flights, learned where each coffee came from and took home the one they liked best.
The build
The space was designed as a kit of modular parts so it could tour three cities after its launch run. We cast and trained the ambassador team, ran bookings for tasting sessions and built a content corner that made sharing the experience the easy part.